Paying It Back

Joni Herison, managing director of Druk Asia — one of the biggest Bhutan-accredited travel agencies specialising in Bhutan tours — actively gives back to the kingdom through charity works.

Click here to find out more about how Druk Asia gives back to the Bhutanese society

PUBLICATION PRIORITY

DATE PUBLISHED March 2022

BBC The key to Bhutan's happiness

As the Kingdom of Bhutan opens its borders, a Buddhist monk shares his secrets for understanding the nation's unique approach to happiness. "Happiness is the concern of everyone," said His Eminence Khedrupchen Rinpoche. "Whether or not you acknowledge it, this is the purpose of every human being." The Fifth Reincarnate and head of the Sangchen Ogyen Tsuklag Monastery in Trongsa, Bhutan, Rinpoche knows all about the pursuit of happiness. Ascending to his position at the age of 19 in 2009, he was one of the youngest ever Rinpoches (spiritual master) in Bhutan at the time. Now 31, he has dedicated the last 12 years of his life to teaching the world about Buddhist principles and how they can be applied to make life happier every day, regardless of one's culture or religion.

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Or download the pdf here

PUBLICATION BBC

DATE PUBLISHED September 2021

Authentic travel experiences are hard to find

Discover why Bhutan offers rare, authentic travel experiences—from untouched landscapes to meaningful cultural encounters that leave a lasting impact.

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PUBLICATION CNBC

DATE PUBLISHED May 2020

Une expérience authentique en Asie

Explorez le Bhoutan, une destination unique en Asie offrant une expérience authentique mêlant culture préservée, nature majestueuse et sérénité profonde.

PUBLICATION News24

DATE PUBLISHED May 2020

Why does Bhutan call itself the 'happy kingdom' – and is it really worth a US$250-a-day tourist tax to visit?

Uncover why Bhutan is known as the Happy Kingdom—where Gross National Happiness guides daily life, and well-being matters more than GDP.

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PUBLICATION South Morning China Post

DATE PUBLISHED February 2020

Travelling to Bhutan: How to go on a spiritual pilgrimage in the happiest place on Earth

Plan your spiritual pilgrimage to Bhutan, the world’s happiest country. Explore sacred sites, ancient monasteries, and transformative journeys that connect you with Bhutan’s deep-rooted Buddhist traditions.

PUBLICATION BURO

DATE PUBLISHED January 2020

No worry, no hurry: Discover Bhutan's homestays, astrology readings and social enterprises

BHUTAN - Dzongs top the itinerary in most cities on Bhutan's burgeoning tourist circuit, and for good reason too. They are dramatic structures - former military fortresses with towering walls that encircle a network of temples, monks' living quarters and government offices today. Monks and civil servants cross the same courtyards; elaborate murals adorn walls and doorways and there are floor-to-ceiling prayer wheels.Built in 1637, Punakha Dzong in the valley town of Punakha rises impressively from the banks of the Pho Chu and Mo Chu rivers.Paro Dzong, dubbed "fortress of a heap of jewels", offers panoramic views of Paro township. And Tashichho Dzong, located in the capital Thimphu, has been the seat of Bhutan's government since 1952.

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Or download the pdf here

PUBLICATION National Tahiland

DATE PUBLISHED December 2019

Bhutan now regarded as a winter destination for many to escape to during school holidays

Bhutan is now emerging as a sought-after winter destination. Discover why more travellers are embracing the Kingdom’s serene beauty, festivals, and adventures during the colder months.

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PUBLICATION Luxury Asia

DATE PUBLISHED November 2019

The Star, Malaysia, Ode to Happiness

Discover Bhutan through the eyes of The Star Malaysia—an inspiring journey into a nation where happiness, culture, and nature intertwine beautifully.

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PUBLICATION The Star

DATE PUBLISHED October 2019

Liza Tripsget, Optimal itinerary for 4 Days in Bhutan

Make the most of your 4-day Bhutan trip with our expert-crafted itinerary. Explore Thimphu, Paro, and iconic sites like Tiger’s Nest with ease and cultural depth.

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PUBLICATION TripsGet

DATE PUBLISHED October 2019

Joy division: Bhutan is where you go to find your happiness

Discover why Bhutan is the ultimate destination for inner peace and happiness. From breathtaking landscapes to a culture rooted in mindfulness, find your joy in the Land of the Thunder Dragon.

PUBLICATION The Star

DATE PUBLISHED October 2019

Be blown away by Bhutan, Lonely Planet's best place to visit in 2020

With all visitors required to pay a daily fee to be in the incredible kingdom in the Himalayas, it delivers on exclusivity.
On top of its low impact tourism policy, Bhutan is already carbon neutral but also plans to be the first fully-organic nation by next year, making it the perfect time to plan a holiday there.
For travellers based in Singapore, Malaysia and Indonesia, December is a popular month to visit the landlocked country in the eastern Himalayas.

PUBLICATION The Newpaper

DATE PUBLISHED October 2019

Bangkok Post, Bhutan: Your field guide to happiness

Unlock the secrets of happiness in Bhutan—learn how this peaceful kingdom blends nature, culture, and mindful living to inspire joy in everyday life.

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PUBLICATION Bangkok Post

DATE PUBLISHED September 2019

Bel Around The World, A 7-Day Itinerary

Explore Bhutan through a 7-day itinerary by Bel Around The World—featuring stunning landscapes, rich culture, and unforgettable adventures across the kingdom.

PUBLICATION Bell Around the World

DATE PUBLISHED August 2019

Derek Low, What it’s like in the World’s happiest country

Get a glimpse into daily life in Bhutan, the world’s happiest country. Discover how culture, nature, and Gross National Happiness shape this peaceful Himalayan kingdom.

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PUBLICATION Derek Low

DATE PUBLISHED August 2019

Lydiascapes, 21 Tips and Things to do in Bhutan

Plan the perfect Bhutan adventure with 21 essential travel tips and must-do experiences—from iconic hikes to local customs and cultural insights.

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PUBLICATION LydiaScapes

DATE PUBLISHED July 2019

The Petite Wanderess, Bhutan – After two trips

Follow The Petite Wanderess as she shares heartfelt reflections from two journeys through Bhutan—uncovering beauty, peace, and life lessons along the way.

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PUBLICATION The Petite Wanderess

DATE PUBLISHED June 2019

Devinder Maan, Seniors Scaling the Tiger’s Nest

Be inspired by seniors who conquered Bhutan’s iconic Tiger’s Nest hike. A story of determination, adventure, and the timeless spirit of exploration.

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PUBLICATION Fabulous Fifty Five

DATE PUBLISHED May 2019

AUGUSTMAN, Biking in Bhutan

Embark on an exhilarating biking adventure through Bhutan’s scenic valleys and mountain trails. Discover cycling tours and tips.

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PUBLICATION AUGUSTMAN

DATE PUBLISHED April 2019

Conde Nast Traveler, How Bhutan Avoids Being Overrun by Tourists

Druk Asia featured in Condé Nast Traveler as Bhutan’s leading travel specialist. Discover why travellers trust us to create unforgettable journeys to the Kingdom of Bhutan.

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PUBLICATION Conde Nast Traveler

DATE PUBLISHED March 2019

Slow journeys to savour for busy folks

Mr Joni Herison, marketing director of Druk Asia (www.drukasia.com), a Bhutan travel specialist, helps those in demanding jobs reconnect with themselves. Druk Asia has seen a sharp increase in bookings in its treks, which last between three and six nights, from 2017 to last year. Of such bookings, 30 per cent came from Singaporeans. Two-thirds of the participants were high-flying career women in their 30s to 40s.

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PUBLICATION Straits Times

DATE PUBLISHED March 2019

The Soup Spoon: Kingdom culture, community, cuisine

Experience the heart of Bhutan through its rich culture, vibrant communities, and flavourful cuisine. A journey into the kingdom’s soul awaits you.

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PUBLICATION The Soup Spoon

DATE PUBLISHED February 2019

I went to Bhutan on a holiday and ended up marrying my guide

While it may sound sensational and out of the world, every word of it is true: I did go to Bhutan for a one-week solo trip and I did end up marrying my Bhutanese tour guide. Ever since word got out about our romance, we've had many people commenting that our story was a "fairy tale", a "K-drama", "almost like a movie", and that we are both very lucky and are made for each other. While I do agree that we are indeed lucky (as I will highlight reasons why) and yes, possibly made for each other because of how our attitudes, personalities and outlook on life are so similar, somehow I just don't know where the fascination with our love story begins: Is it because it's part of the whole narrative of how Bhutan is "mysterious" and "out of this world", and hence marrying a Bhutanese equates to marrying into an exotic Himalayan country that's almost unheard of and rarely travelled to?

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PUBLICATION Straits Times

DATE PUBLISHED December 2018

Portfolio, SPECIAL REPORT - Bhutan Beckons

Experience the allure of Bhutan in ‘Bhutan Beckons’ by Portfolio Magazine. Discover serene landscapes, rich culture, and why Bhutan is the ultimate luxury escape.

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PUBLICATION Portfolio

DATE PUBLISHED September 2018

SG Travellers, Moments in time

Relive unforgettable Bhutan adventures with SG Travellers’ ‘Moments in Time’ series. Discover the beauty, culture, and charm of Bhutan through travellers’ eyes.

PUBLICATION SG Travellers

DATE PUBLISHED March 2018

Singapore film-makers explore Bhutan at crossroads of tradition and modernity

The Buddhist kingdom, often called the last Shangri-La, is a Himalayan gem with its dramatic landscapes and a deep sense of culture and tradition. Equally fascinating is the country's focus on the Gross National Happiness indicator instead of the more commonly used Gross Domestic Product as a measure of its success. Exploring Bhutan at the crossroads of modernity and tradition is the crux of The Happiness Revolution, a documentary by Singapore production company Xtreme Media, one of the shortlisted finalists of the South-east Asia Film Financing Project Market in 2015.

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PUBLICATION Straits Times

DATE PUBLISHED August 2017

Finding Peace In The Mountains of Bhutan

Prayer flags streamed away on all sides, mimicking the mountains marching into the distance. At 4200 meters, the air was crisp and the increased altitude caused my breath to come to me in ragged streams of frozen air. I watched as the clouds swirled around Jomolhari, the goddess of all mountains to the Bhutanese people, the second largest peak in Bhutan (7326 meters) and a place of divine power.

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PUBLICATION Huffpost

DATE PUBLISHED May 2017

Zaobao, Priceless Happiness

Managing Editor of ZB, Dr Ng King Kang, wrote that ‘Before setting foot into Bhutan, I had never shed tears at the end of any trip.’ His poignant statement is a reflection of his life-changing trip to Bhutan which brought him back to a world where for once, he could really ‘say hello again to that long-lost feeling of sincerity and relaxation’. Having been so used to a fast-paced, urbanised life in Singapore where everywhere you turn, crowds of people are glued to their phones, the relaxed atmosphere in Bhutan where people still interact with warmth and honesty is a stark contrast. Dr Ng recommends Bhutan as the paradise which one can ‘seek out the utopias’ that reside within our hearts.

PUBLICATION Zaobao

DATE PUBLISHED October 2016

ASIA 361, Druk Asia - Discover Breath-taking Bhutan Travel Fair

In a travel fair held at ION Orchard from 18-30 October 2016, Druk Asia gave a glorious display of Bhutanese culture through the works of a National Geographic photographer – Cyril Jazbec. There were also live demonstrations of Bhutanese loom weaving and visitors also got to don the national dress of Bhutan for photo-taking sessions. Another highlight of the travel fair is the sampling of Bhutanese culinary delights. The event was a great success as visitors got a sweet taste of the ‘happiness’ of Bhutan.

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PUBLICATION ASIA 361

DATE PUBLISHED October 2016

Mashable

Explore the enchanting beauty of Bhutan with Druk Asia, the leading Bhutan travel specialist. Discover exclusive tours, travel tips, and cultural insights on our Mashable feature. Start your Bhutan adventure today!

PUBLICATION Mashable

DATE PUBLISHED January 2016

Druk Asia In the Press

Paying It Back

BBC The key to Bhutan's happiness

Authentic travel experiences are hard to find

Une expérience authentique en Asie

Why does Bhutan call itself the 'happy kingdom' – and is it really worth a US$250-a-day tourist tax to visit?

Travelling to Bhutan: How to go on a spiritual pilgrimage in the happiest place on Earth

No worry, no hurry: Discover Bhutan's homestays, astrology readings and social enterprises

Bhutan now regarded as a winter destination for many to escape to during school holidays

The Star, Malaysia, Ode to Happiness

Liza Tripsget, Optimal itinerary for 4 Days in Bhutan

Joy division: Bhutan is where you go to find your happiness

Be blown away by Bhutan, Lonely Planet's best place to visit in 2020

Bangkok Post, Bhutan: Your field guide to happiness

Bel Around The World, A 7-Day Itinerary

Derek Low, What it’s like in the World’s happiest country

Lydiascapes, 21 Tips and Things to do in Bhutan

The Petite Wanderess, Bhutan – After two trips

Devinder Maan, Seniors Scaling the Tiger’s Nest

AUGUSTMAN, Biking in Bhutan

Conde Nast Traveler, How Bhutan Avoids Being Overrun by Tourists

Slow journeys to savour for busy folks

The Soup Spoon: Kingdom culture, community, cuisine

I went to Bhutan on a holiday and ended up marrying my guide

Portfolio, SPECIAL REPORT - Bhutan Beckons

SG Travellers, Moments in time

Singapore film-makers explore Bhutan at crossroads of tradition and modernity

Finding Peace In The Mountains of Bhutan

Zaobao, Priceless Happiness

ASIA 361, Druk Asia - Discover Breath-taking Bhutan Travel Fair

Mashable

More News & Stories

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