Druk Asia In the Press

Founded in 2009, Druk Asia is an official representative of Bhutan’s national carrier, Drukair, and a licensed tour operator in Bhutan, Singapore, and Malaysia. Druk Asia holds a distinguished position in Bhutan’s luxury travel scene. The company’s deep connections with local authorities, accommodation providers, and local communities has earned the recognition from The Luxury Lifestyle Awards as Best Luxury Travel Specialist in Bhutan.

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Meet Druk Asia, the premier luxury travel specialist for Bhutan who has just been honored with the prestigious Luxury Lifestyle Awards title of Best Luxury Travel Specialist in Bhutan. This recognition underscores the company’s commitment to offering exclusive, personalized adventures in Bhutan that combines adventure, comfort, and cultural immersion in one of the world’s most fascinating destinations.

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Druk Asia, a trailblazer in curating bespoke travel experiences, has been honored as the Best Luxury Travel Specialist in Bhutan by Luxury Lifestyle Awards. This distinguished recognition highlights their excellence in delivering unparalleled luxury journeys to one of the world’s most tranquil and spiritually captivating destinations. Since its establishment in 2009, Druk Asia has become synonymous with personalized adventures that showcase the mystical allure of Bhutan.

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Druk Asia, a pioneer in crafting bespoke travel experiences in Bhutan, has been recognized as the Best Luxury Travel Specialist in Bhutan by Luxury Lifestyle Awards. This prestigious accolade celebrates the world’s most distinguished providers of luxury goods and services. Since its inception in 2009, Druk Asia has earned its reputation as the go-to expert for curating personalized journeys that capture the mystical charm of one of the world’s most serene and spiritually rich destinations.

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Ed Sheeran is bringing his Mathematics World Tour to the stunning Himalayan kingdom of Bhutan for the country’s first-ever international concert. For one-day only, his concert is happening on January 24th, 2025, at Changlimithang Stadium in Thimphu. To mark the occasion, Druk Asia, Bhutan’s leading travel specialist, is offering two exclusive “Live in the Himalayas” tour packages. These 7-day tours combine Ed Sheeran concert tickets with immersive explorations of Bhutan’s natural, cultural, and spiritual wonders.

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This winter, experience the ultimate coolcation as Ed Sheeran brings his “+–=÷x (Mathematics Tour)” to Bhutan, a land where Himalayan landscapes and cultural treasures come together in perfect harmony. On 24 January, 2025, Ed Sheeran will take the stage at Changlimithang Stadium in Thimphu, marking the first-ever concert by an international artist in Bhutan. To commemorate this landmark event, Druk Asia, Bhutan’s premier travel specialist has launched two exclusive “Live in the Himalayas” tours to catch the Ed Sheeran concert in Bhutan. These curated departures are “Perfect” for both music and adventure fans to experience Sheeran’s timeless hits in a destination celebrated for its natural beauty, rich culture, and deep spirituality.

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Ed Sheeran brings his Mathematics World Tour to Bhutan. On 24 January 2025, Ed Sheeran will take the stage at Changlimithang Stadium in Thimphu, marking the first-ever concert by an international artist in Bhutan

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On January 24, 2025, Ed Sheeran will take the stage at Changlimithang Stadium in Thimphu, marking the first-ever concert by an international artist in Bhutan. To commemorate this landmark event, Druk Asia, Bhutan's premier travel specialist has launched two exclusive "Live in the Himalayas” tours to catch the Ed Sheeran concert in Bhutan. These curated departures are “Perfect” for both music and adventure fans to experience Sheeran’s timeless hits in a destination celebrated for its natural beauty, rich culture, and deep spirituality.

Click here to read the full article

In the world of luxury travel, exclusivity, personalized service, and cultural immersion are the cornerstones of an unforgettable journey. Druk Asia, a leader in luxury travel experiences in Bhutan, has made its mark by offering travelers access to one of the world’s most extraordinary destinations. At the helm of this success is Joni Herison, Founder and Managing Director of Druk Asia, who has reinvented how high-net-worth individuals experience Bhutan. In this exclusive interview, Herison reflects on the evolution of luxury travel, the key to selecting bespoke experiences, and the future of Bhutan as a premier luxury destination. Joining and guiding the conversation is Alexander Chetchikov, President of the World Luxury Chamber of Commerce, whose expertise in the luxury sector has shaped the recognition of excellence for over two decades. Together, they explore the innovation, leadership, and vision driving Druk Asia’s continued success and its distinguished place as the Best Luxury Travel Specialist in Bhutan.

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The leading luxury travel specialist for Bhutan, Druk Asia, has been officially recognized as the Best Luxury Travel Specialist in Bhutan by Luxury Lifestyle Awards. This award highlights the company’s devotion to delivering exclusive, tailored adventures in Bhutan, offering travelers a combination of comfort, adventure, and cultural immersion in one of the world’s most captivating destinations.

Click here to read the full article

Founded in 2009, Druk Asia is an official representative of Bhutan’s national carrier, Drukair, and a licensed tour operator in Bhutan, Singapore, and Malaysia. Druk Asia holds a distinguished position in Bhutan’s luxury travel scene. The company’s deep connections with local authorities, accommodation providers, and local communities has earned recognition from Luxury Lifestyle Awards as Best Luxury Travel Specialist in Bhutan.

Click here to read the full article

Founded in 2009, Druk Asia has emerged as a leading Bhutan Travel Specialist, offering bespoke itineraries that unlock the magic of one of the world’s most spiritual and unspoiled destinations. Renowned for its excellence, Druk Asia has earned prestigious accolades, including the 2023 and 2024 TripAdvisor Travelers’ Choice Awards, cementing its reputation for delivering exceptional service and unforgettable, authentic travel experiences.

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Coming to terms with unexplained infertility has not been an easy journey for Natasha Amar. But on a trip to Bhutan, time with a Tibetan Buddhist master allowed her to explore meditation, rituals and life’s deeper meanings, leading to a renewed perspective.

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The historic Lingzhi Yugyal Dzong, a key fortress along Bhutan’s northern frontier, has been restored to its former glory after being severely damaged by the 2011 earthquake. Lingzhi Dzong was consecrated on 5th October 2024 by the Dorji Lopen of Zhung Dratshang upon completion of the reconstruction, which took nearly seven years.

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Winding up and down Bhutan's mountains and surrounded by dense thickets of forest, majestic rock faces and glittering rivers, a lifelong city-dweller catches a glimpse of a more enlightened way of life.

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Bhutan, with its pristine landscapes, spiritual traditions, and commitment to preserving its cultural heritage, has become a coveted destination for luxury travelers seeking unique, meaningful experiences. From luxury accommodations nestled in scenic valleys to wellness retreats steeped in ancient healing traditions, Bhutan offers a blend of serenity, exclusivity, and spiritual enrichment.

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Luxury Awards Winner: Druk Asia

The Luxuri Awards transcend boundaries, embracing the essence of luxury in its myriad forms. From haute couture to haute cuisine, from luxurious travel destinations to innovative design, these awards showcase a world where every detail is a masterpiece and every moment is an immersion in sophistication.

Nicknamed the “Land of the Thunder Dragon,” this country on the southern slopes of the eastern Himalayas is a gorgeous travel destination with towering peaks, never-ending valleys, and crystal-clear rivers. Add ancient monasteries and traditional villages to the mix, and you’ve got a scene right out of your wildest dreams.

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Druk Asia is honored to be awarded the Traveler's Choice 2024 by TripAdvisor.
Tripadvisor Travellers’ Choice Awards' Best of the Best “Things to Do” is a definitive guide to unforgettable bookable travel activities and excursions.

Check out all the reviews and guests' experiences with Druk Asia.