Druk Asia In the Press

The Kingdom of Bhutan offers far more than breathtaking Himalayan landscapes. Here, travel becomes a deeply enriching experience — one that gently invites visitors to slow down, connect with local traditions, and embrace a more mindful way of living. From spiritual encounters to cultural immersion, each moment reveals the true soul of the Dragon Kingdom.

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Travel is to learn — and in learning, we begin to understand the quiet soul of a nation. One of the most meaningful places to begin that journey is within its national museum, where history is not merely displayed, but gently revealed.

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Joni Herison, Founder of Druk Asia and co-author of Bhutan Travelog, has spent nearly two decades introducing travelers to one of the world’s most enigmatic destinations. With more than 40 visits to Bhutan under his belt, he approaches travel not as a checklist, but as a deeply personal encounter with culture, spirituality, and self. In this conversation with Expats Lifestyle, he shares how Bhutan changed his life — and why it continues to transform others.

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In a meaningful step towards strengthening environmental stewardship and youth empowerment, the Bhutan Youth Development Fund (BYDF) and Druk Asia/Soul Trips formally signed a three-year Memorandum of Understanding (MoU) in Thimphu on 16 February 2026. The partnership sets the foundation for two flagship initiatives: the “Nurture A Tree” Programme and an Annual Environment Forum dedicated to shaping Bhutan’s sustainable future.

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For years, travel was about efficiency: tick off as many sights as you can, squeeze as much value as possible into a fixed number of days, and move on quickly to the next destination. But for a growing group of travellers, especially post-pandemic, that formula no longer satisfies.

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We live in a world overflowing with information yet quietly starving for wisdom. We track everything, optimise constantly, and move faster each year, but burnout and disconnection seem to follow closely behind.

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On 22nd December 2025, under the soft morning light at Paro International Airport, 47 students stood in quiet anticipation. Dressed in matching orange T-shirts and black tracksuits, boarding passes clutched in their hands, their excitement was unmistakable.

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Druk Asia has partnered with Inspire Citizens to create experiential learning journeys in Bhutan for students and educators, developed with the Museums of Bhutan, focusing on community participation, intercultural exchange, and ecological responsibility to help young people understand global interdependence.

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(Singapore and Thimphu, Bhutan October 31, 2025) Druk Asia, Bhutan’s premier travel specialist, has announced a landmark partnership with Inspire Citizens (IC), a global leader in service and sustainability education, to curate experiential learning journeys for students and educators. These programs are being developed in close collaboration with the Museums of Bhutan.

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Druk Asia partners with Inspire Citizens and the Museums of Bhutan to launch transformative experiential learning journeys in Bhutan, blending culture, sustainability, and education to nurture a new generation of compassionate global citizens and Guardians of Culture.

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Leading Bhutanese travel specialist Druk Asia has gone into a landmark partnership with global service and sustainability education organisation Inspire Citizens (IC). This inspired partnership seeks to curate experiential learning journeys for students and educators. These programmes are being developed in close collaboration with the Museums of Bhutan. Anchored in IC’s innovative Empathy to Impact Framework, the learning journeys aim to help participants understand the interconnectedness of culture, economy, and ecology.

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Time slows here—whether you’re hiking secret trails, sipping butter tea in a mountain village, or pausing at a cliffside temple to watch the clouds drift below. These five must-visit destinations capture the country’s spellbinding beauty, quiet magic, and vibrant culture, offering a journey that is as much inward as it is across the breathtaking Himalayan landscape.

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Leisure holidays often swing between scheduled tours or extensive logistics planning for independent travellers, leaving little room for spontaneous discovery. Either way, itineraries would be filled with a checklist of must-see sights. Druk Asia invites travellers to swap out checkbox sightseeing for unscripted travel in Bhutan. By allowing curiosity to chart the course of their journey, meaningful encounters take precedence over conventional sightseeing.

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SINGAPORE 17 September 2025: Druk Asia, a Bhutan travel specialist, introduces “Bhutan Insider Experience with James Low”, a new series of small-group journeys with curated flexibility. Druk Asia has recruited retired hotelier James Low, who lived in Bhutan for nearly 10 years. He accompanies each “Bhutan Insider Experience” journey alongside a licensed local guide and driver.

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Leisure holidays often swing between scheduled tours or extensive logistics planning for independent travellers, leaving little room for spontaneous discovery. Either way, itineraries would be filled with a checklist of must-see sights. Druk Asia invites travellers to swap out checkbox sightseeing for unscripted travel and experience Bhutan differently. By allowing curiosity to chart the course of their journey. meaningful encounters take precedence over conventional sightseeing.

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Many leisure trips end up as a whirlwind of schedules and sightseeing checklists. But Bhutan invites you to travel differently. With Druk Asia’s Bhutan Insider Experience, visitors are encouraged to put curiosity ahead of rigid itineraries, embracing unscripted journeys where true encounters unfold.

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Bhutan, often called the Land of the Thunder Dragon, is opening its doors to a new kind of travel. Instead of rigid itineraries and checklist sightseeing, Druk Asia introduces Bhutan Insider Experience with James Low. This limited-series journey invites travellers to embrace spontaneity, mindful encounters, and meaningful cultural immersion.

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Leisure holidays often swing between scheduled tours or extensive logistics planning for independent travellers, leaving little room for spontaneous discovery. Either way, itineraries would be filled with a checklist of must-see sights. Druk Asia invites travellers to swap out checkbox sightseeing for unscripted travel and experience Bhutan differently. By allowing curiosity to chart the course of their journey, meaningful encounters take precedence over conventional sightseeing.

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Bhutan and SIngapore, 11 September 2025 - Leisure holidays often swing between scheduled tours or extensive logistics planning for independent travellers, leaving little room for spontaneous discovery. Either way, itineraries would be filled with a checklist of must-see sight. Druk Asia invites travellers to swap out checkbox sightseeing for unscripted travel and experience Bhutan differently. By allowing curiosity to chart the course of their journey, meaningful encounters take precedence over conventional sightseeing.

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Leisure holidays often swing between scheduled tours or extensive logistics planning for independent travellers, leaving little room for spontaneous discovery. Either way, itineraries would be filled with a checklist of must-see sights. Druk Asia invites travellers to swap out checkbox sightseeing for unscripted travel and experience Bhutan differently. By allowing curiosity to chart the course of their journey. meaningful encounters take precedence over conventional sightseeing.

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Inbound travel trade players in Bhutan are preparing to capitalise on the expansion of potential business from Singapore and Thailand, spurred by Drukair’s imminent increase in seasonal flight frequencies from both Singapore and Bangkok to Paro International Airport during the upcoming peak travel periods of autumn and spring.

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In this heartfelt interview, James Low shares how a two-year posting in Bhutan unexpectedly blossomed into a decade-long journey of purpose, faith, and self-discovery. He reflects on the profound impact of Bhutan’s spiritual energy, its compassionate people, and the philosophy of Gross National Happiness on his worldview. From rekindling his personal faith to finding deeper meaning in everyday moments, James’ story is a testament to the quiet power of Bhutan to transform lives.

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This mid-year report explores Bhutan’s tourism performance in H1 2025, spotlighting strong growth trends, Drukair’s ambitious expansion plans, and a wave of new hospitality developments. It also offers an overview of the visionary Gelephu Mindfulness City project.

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BY THE time Ed Sheeran bounded onto the stage at Changlimithang Stadium in the Bhutanese capital of Thimphu, the temperature was a nose-numbing 3 degrees Celsius. The winter sun had vanished behind the Himalayan peaks surrounding the ornate wooden stands, and a savage wind was slicing through the jubilant crowd. Yet, to quote the English singer-songwriter, it was Perfect. This was exactly what our group of travellers from across Asia had come for – an experience so authentic, it could only happen in Bhutan.

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Druk Asia holds a distinguished position in Bhutan’s luxury travel scene. The company’s deep connections with local authorities, accommodation providers, and local communities has earned the recognition from The Luxury Lifestyle Awards as Best Luxury Travel Specialist in Bhutan. Druk Asia’s specialty lies in its ability to design completely customized itineraries for its guests. For luxury travelers, this means the freedom to explore Bhutan’s iconic sights while also uncovering its hidden treasures in complete privacy.

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English singer-songwriter Ed Sheeran has taken his Mathematics Tour to new heights. On Jan 24, he made history in Bhutan – a Buddhist kingdom in the Himalayas – as the first international artiste to hold a concert in the country. Addressing the crowd during his set, the 33-year-old said: “I’m told this is the first international concert ever in Bhutan and, hopefully, this is the first of many.”

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The leading luxury travel specialist for Bhutan, Druk Asia, has been officially recognized as the Best Luxury Travel Specialist in Bhutan by Luxury Lifestyle Awards. This award highlights the company’s devotion to delivering exclusive, tailored adventures in Bhutan, offering travelers a combination of comfort, adventure, and cultural immersion in one of the world’s most captivating destinations.

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Druk Asia, a leader in Bhutan’s bespoke travel market, has been awarded ‘Best Luxury Travel Specialist in Bhutan’ by Luxury Lifestyle Awards, a prestigious global award program recognizing the finest luxury goods and services worldwide. Founded in 2009, Druk Asia has established itself as the premier provider of tailored journeys that unveil the enchanting allure of one of the world’s most spiritual and unspoiled destinations.

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Winter unveils a magical side of Bhutan, and there is no better place to experience it than at Pemako Punakha, a private sanctuary nestled in the heart of the Punakha Valley. From December to February, Punakha transforms into a serene winter wonderland, offering visitors a mild, inviting climate that is perfect for outdoor exploration.

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Building on its expertise in luxury travel, Druk Asia, a leader in Bhutan’s bespoke travel market, has launched MICE Bhutan, a new division dedicated to bespoke event planning for business-leisure travellers to Bhutan. The move comes on the heels of Druk Asia being awarded the ‘Best Luxury Travel Specialist in Bhutan’ by Luxury Lifestyle Awards, a prestigious global award programme recognising the finest luxury goods and services worldwide. As the official Singapore representative of Royal Bhutan Airlines (Drukair) and tour operator in Bhutan, Druk Asia handles every detail from ticketing and visa applications to the creation of personalised itineraries, ensuring a stress-free and enriching experience for discerning clients in search of the extraordinary.

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