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Media Coverage

Druk Asia In the Press

How local and international media have covered our work introducing the world to Bhutan.

Her World Plus & Female Brides

Her World Plus & Female Brides

Explore Bhutan's charm as featured in Her World Plus and Female Brides with Druk Asia. Discover romantic destinations, cultural highlights, and unique travel experiences in the Land of Happiness.
PUBLICATION Singapore Press Holding
DATE PUBLISHED September 2015
The Sunday Times, Floating Over Bhutan

The Sunday Times, Floating Over Bhutan

Discover a novel new way to experience the exotic Kingdom of Bhutan with Martin Fletcher. Flying with a hot air balloon, he gazed at the beautiful landscapes of the Phobjika Valley, gold-roofed temples, charming white stupas, colourful prayer flags, quaint Bhutanese villages and yaks grazing in the verdant green fields. A truly unique way to savour the scenic beauty of Bhutan.

Click here to see detail article
PUBLICATION The Sunday Times
DATE PUBLISHED August 2015
Stuff New Zealand & Traveller Australia

Stuff New Zealand & Traveller Australia

Michael Gebicki travelled to Bhutan with one question in mind. Why do travellers visit Bhutan? It is not the cheapest country in the world to visit given the minimum tariffs levied. Yet, Bhutan has a strange draw for these visitors. He wrote about his trip in Stuff New Zealand and Traveller.com.au
PUBLICATION Stuff New Zealand & Traveller Australia
DATE PUBLISHED July 2015
Today Online, Bhutan in High Spirit

Today Online, Bhutan in High Spirit

Bryan Fernandez visited Bhutan to investigate for himself if Gross National Happiness is just a marketing gimmick. He found an enchanting country where myths and legends are blurred and traditions are pretty much still alive; they form the fabric of what it means to be a true Bhutanese.

Read more at the following page: http://www.todayonline.com/lifestyle/travel/bhutan-high-spirits
PUBLICATION Today
DATE PUBLISHED July 2014
In High Spirits

In High Spirits

The writer describes a two week journey across Bhutan, travelling through valleys, mountains and rivers while experiencing a country relatively untouched by many features of modern urban life. He highlights Bhutan’s philosophy of Gross National Happiness, which places the wellbeing of its people at the heart of how the country views progress.

Click here to read the full article

PUBLICATION Today Online
DATE PUBLISHED July 2014
8 DAYS, Travelling with Georgina Chang

8 DAYS, Travelling with Georgina Chang

Mediacorp Radio’s DJ Georgina Chang who is a globe-trotter, highly recommended Bhutan as a place that must be visited once in a lifetime. She says, “It’s a must-see and must-experience place. The scenery is pure and the vibe is positive. All my friends and I returned home really feeling happy and at peace.”
PUBLICATION 8 DAYS
DATE PUBLISHED July 2014
IS Magazine, Mountains of the Mind

IS Magazine, Mountains of the Mind

Explore Bhutan beyond the iconic Tiger’s Nest with Ric Stockfis’ insights. Discover unique cultural experiences, vibrant festivals, and contemporary Bhutanese art at VAST Thimphu.
PUBLICATION IS MAGAZINE (SG MAGAZINE)
DATE PUBLISHED April 2014
I-S Magazine, The Away Team - Our Pick for the Region’s Hottest Travel Destinations for 2014

I-S Magazine, The Away Team - Our Pick for the Region’s Hottest Travel Destinations for 2014

An article which graced the new year of 2014, Lauren Jade Hill advocated the wondrous Kingdom of Bhutan as Asia’s hottest travel destination. She highly recommended Paro as an amazing place to discover the history and heritage of Bhutan, especially the ‘Spiceroads’ bike tour which leads travellers through 190km of enchanting forests and valleys.

Click here to see detail article
PUBLICATION I-S MAGAZINE
DATE PUBLISHED January 2014
National Geographic

National Geographic

Discover Bhutan through the lens of National Geographic. Explore captivating stories, stunning visuals, and unique insights into the culture, landscapes, and traditions of the Land of Happiness.
PUBLICATION National Geographic
DATE PUBLISHED January 2014
Today Online, Blissful Bhutan

Today Online, Blissful Bhutan

Trixia Carungcong was mesmerised by Bhutan's natural beauty and its tales of magic and mysticism. Bhutan was opening up to the world, but it was still protecting its past by imposing a minimum daily tariff on tourists. Direct flights between Singapore and Bhutan would open it up further but it is hoped that Bhutan will continue to be able to lull you into a deep sense of peace.
PUBLICATION Today Online
DATE PUBLISHED September 2013
Lonely Planet, 10 EASY TRIPS - BHUTAN

Lonely Planet, 10 EASY TRIPS - BHUTAN

Discover why Bhutan is a must-visit destination, as featured in 10 EASY TRIPS. Experience stunning spring and summer blooms with a hassle-free journey planned by DrukAsia.

Click here to read the full article

PUBLICATION Lonely Planet
DATE PUBLISHED July 2013
The Sunday Times, Tapestry of Celebration

The Sunday Times, Tapestry of Celebration

Witness the tradition, culture and faith of the Bhutanese during their colourful festivals,” writes Maria Almenoar who went to Bhutan on a trip organised by Druk Asia. She thinks that the best time to visit Bhutan is during a tshechu (festival). She gave an enticing account of her experiences of the mesmerising mask dances she had seen in Bumthang and other sites worth visiting in this enchanting eastern district in Bhutan.

Click here to read the full article

PUBLICATION The Sunday Times
DATE PUBLISHED July 2013
BBC Fast Track

BBC Fast Track

Druk Asia hosted Carmen Roberts of BBC Fast Track over one week from 23rd June 2013. We provided BBC with a guide, transportation and filming permits. Carmen stayed in Uma Paro, Uma Punakha and Taj Tashi.

Read more about her exciting coverage and watch her video here: https://www.drukasia.com/news/latest/bbc-fast-track-visits-bhutan/
PUBLICATION BBC
DATE PUBLISHED June 2013
ROMANCING THE LAND OF THE THUNDER DRAGON

ROMANCING THE LAND OF THE THUNDER DRAGON

If a price tag could be placed on peace and happiness, then perhaps a trip to the tiny Buddhist kingdom of Bhutan would cut it closest. One might lament the non-existence of popular chain giants Starbucks and McDonald's, of ancient sights accessible only via long-distances on foot, or even the lack of international hotelier names vying for land in this Himalayan nation. Yet, Bhutan stands as one of the happiest places on earth, a spiritual haven reflected in the smiles of its people, in its serene monasteries and mystical fortresses, within generations of culture that has retained its soul even as the world charges relentlessly towards progress.

Click here to read the full article

PUBLICATION Lonely Planet
DATE PUBLISHED April 2013
SG Travellers Bon Voyage, Land of Happiness

SG Travellers Bon Voyage, Land of Happiness

Simon Tan discovered the Bhutanese’s secret to happiness as he sheds his worries and explored the gems of this peaceful country. From Paro to Punakka, he painted the exotic beauty of Bhutan with words to convince the readers to set foot in this magical kingdom.
PUBLICATION THE STRAITS TIMES-SG TRAVELLERS BON VOYAGE
DATE PUBLISHED April 2013
Robb Report, Days of Thunder

Robb Report, Days of Thunder

‘Bhutan’s isolation is precisely what makes it so appealing to high-end tourists,’ writes Shamilee Vellu. Looking to get away from it all? This peaceful Kingdom which is associated with GNH – Gross National Happiness is the perfect answer. Even celebrities like Leonardo Di Caprio and Pirates if the Caribbean’s Keira Knightly were spotted to have sought moments of tranquility in this spellbinding kingdom.

Click here to read the full article

PUBLICATION Robb Report
DATE PUBLISHED February 2013
Her World, Kingdom in the Clouds

Her World, Kingdom in the Clouds

Jacyln Lim listed out 8 must-dos in the Kingdom in the Clouds. The list included shopping along Norzin Lam, visiting Punakha Dzong, drinking beer in one of the drayang, discovering phallic paradise, clubbing in Paro, climbing Tiger's Nest and checking into one of the five stars luxury hotels in Bhutan
PUBLICATION Her World
DATE PUBLISHED January 2013
The Business Times, Paradise in Transition

The Business Times, Paradise in Transition

Jaime Ee visited Bhutan with Druk Asia in 2012. She interviewed fours local heroes; Queen Mother Ashi Dorji Wangmo, a local singer, a British monk and the future Prime Minister of Bhutan,Tshering Tobgay(then an opposition leader). She wanted to learn how was Bhutan going to manage its economic development without losing its soul in the process. She discovered the role of NGOs and how Bhutanese viewed the Gross National Happiness.
PUBLICATION The Business Times
DATE PUBLISHED December 2012
August Man, Bhutan Diary by Juliana Chan

August Man, Bhutan Diary by Juliana Chan

When offered an assignment to the enigmatic Kingdom of Bhutan, Juliana Chan grabbed it right away and had no regrets. The therapeutic trip to this tranquil land brought her close to Mother Nature which calmed her soul. DrukAsia’s guides enlightened her with their excellent knowledge of Bhutan’s rich culture and heritage.
PUBLICATION AUGUST MAN
DATE PUBLISHED December 2012
Travel+Leisure, Heavenly Kingdom by Christopher Kucway

Travel+Leisure, Heavenly Kingdom by Christopher Kucway

A maiden trip to the enchanting Kingdom of Bhutan inspired Christopher Kucway to do some soul-searching about life. “Everything is as temporary as the elaborate mandalas created by monks,” he wrote. Christopher’s short but sweet visit made him cherish every single moment in this Shangri-La and he calls it ‘a gift’ to be able to experience Bhutan once in a lifetime.
PUBLICATION TRAVEL+LEISURE
DATE PUBLISHED December 2012
Prestige, If you're happy and you know it

Prestige, If you're happy and you know it

Low Yit Leng, Prestige's Editor, found Bhutan refreshing! The air was clean and the country was serene. The minimum tariff lent a sense of exclusiveness. The lack of hassling from touts and pre-travel arrangements were a welcome change for this frequent jetsetter.
PUBLICATION Prestige
DATE PUBLISHED October 2012
Timeout Singapore, Welcome to Bhutan

Timeout Singapore, Welcome to Bhutan

Lester Ledesma visited Bhutan to cover the essentials of Bhutan; what would you cover if you just have a week? His short trip brought him to Thimphu, Punakha, Gangtey and Paro. You can follow his steps by reviewing our 7-days Essential Bhutan Itinerary.
PUBLICATION Timeout Singapore
DATE PUBLISHED September 2012
The Pursuit of Gross National Happiness.

The Pursuit of Gross National Happiness.

Explore Bhutan with insights from Lonely Planet and Druk Asia. Discover expert travel tips, cultural highlights, and must-visit destinations in the Land of the Thunder Dragon.
PUBLICATION Lonely Planet
DATE PUBLISHED September 2012
Pioneer, Achieving Greater Heights by Tan Guan Wei

Pioneer, Achieving Greater Heights by Tan Guan Wei

Six servicemen from the Office Cadet School (OCS) trekked 100km and ascended the 4416m tall Mount Jumolhari with the invaluable guidance of DrukAsia’s competent trekking guides. For some parts of climb, they even had to tackle a steep slope with bare hands but the stunning scenery of the surroundings melted their fatigue away. The challenge was part of the Singapore Armed Forces Adventure Training Award’s aim to foster leadership and team spirit.
PUBLICATION PIONEER
DATE PUBLISHED September 2012
Mysterious and Magical

Mysterious and Magical

Malcolm Mcleod visited Bhutan and found it to be such a majestic, mystical and magical country. Follow his adventures as he discovered locally brewed alcohol and the differences between all the valleys in Bhutan. He was hosted by Druk Asia, Aman, Uma Paro and Meri Puensum. Malcolm was in Bhutan as part of our joint effort to promote the Singapore-Bhutan flight.
PUBLICATION Strait Times
DATE PUBLISHED August 2012
Lian He Zao Bao

Lian He Zao Bao

PUBLICATION Lian He Zao Bao
DATE PUBLISHED August 2012
Dances with Deities by Ian Seldrup

Dances with Deities by Ian Seldrup

Ian Seldrup discovered the festive joys of the Bhutanese as they celebrate their fascinating tschechus (festivals) with flamboyant dances. Witness the unfurling of the sacred thongdrel (a large religious appliqué), believed to cleanse the soul of sins and endow the viewers with blessings. See a list of vibrant festivals lined up throughout the year on a timeline in his article.
PUBLICATION AsiangeoPASSPORT.com
DATE PUBLISHED April 2012
Geographical, Festival of Flight

Geographical, Festival of Flight

Explore Bhutan's fascinating geography, culture, and environment through features by Geographical magazine. Discover insights into the Land of the Thunder Dragon with Druk Asia.
PUBLICATION Geographical
DATE PUBLISHED September 2011
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News Archive

More News & Stories

Bhutan on Timeout Singapore Druk Asia Joins NATAS Malcolm's Mysterious Magical Trip Through Bhutan Bhutan the Untouched Kingdom Happiness Is a Place Photo Exhibition 2011 Blissful Bhutan on Today Singapore Business Federation Visited Bhutan Druk Asia on Radio Bhutan at NATAS Travel Fair 2012
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